2018 - A Year in Review

24 Dec 2018 - by Graham

As 2018 comes to a close and we take the time to sit back with a mince pie, watch Die Hard, and try to remember who the weird-shaped present under the tree was supposed to be for, it might be a good moment to think about the last twelve months, and all the changes that Jivebeat and TangoSynthesis have seen. In that time we’ve changed our focus, created a new brand, and branched out into previously unexpected areas. There have been challenges, surprises, and unexpected connections, and had you asked us last Christmas for our predictions for the year, we would have got it all wrong!

Back in January, all our Jivebeat class nights were a combination of Argentine Tango and Modern Jive. Having originally formed as a purely Modern Jive club in 2016, we were as surprised as anyone when in June 2017 Argentine Tango unexpectedly became a part of our evenings. And that new format - an hour of MJ followed by an hour of AT, with combined practise at the end - had carried through into 2018.

We assumed this would be the way things would continue. But nothing ever goes quite the way you expect, and it soon became clear that there would be more Tango in our future than Modern Jive.

In March we held our first ever X-Tango Alternative Milonga. We had no idea if anyone other than us would be interested in a tango event with no traditional tango music, but Neolongas are popular on the mainland and up north, so we wanted to give it a go. And for one week only, on the Friday the 23rd March, our normal class night became our first neolonga.

It worked. People were challenged, not sure what to expect, and often surprised by the music we played, but it worked. So we decided to make X-Tango a monthly event.

This was around the same time that we realised marketing a dance club that had an increasing amount of tango on its calendar under the name “Jivebeat” was confusing, so towards the end of April we launched TangoSynthesis with new graphics, a new brand style, and a dedicated website.

We carried on with the combined Jive and Tango evenings until the summer, when during the quiet period in August we sat down to have a think about the future of Jivebeat. Marketing a combined Modern Jive and Argentine Tango evening was proving to be a bit of a challenge as people seemed unsure what exactly it was that they were coming to, and time constraints during the evening meant that we could only do combined ‘beginners & improvers’ classes so we felt we were doing neither justice. The end result of all this was that we made the difficult decision to start concentrating on just one style, and so we dropped Modern Jive classes from the calendar.

I know that this decision didn’t sit well with those of you who were coming primarily for the Modern Jive part of the evening, and for that I’m sorry. If there had been a way for us to continue with both we would certainly have done it, but we had to make the best decision for the club itself, and that was to focus on tango.

It was a difficult choice, but it was the right one. Classes are growing, our X-Tango events are bigger and better than they were when we launched, and things are definitely on the up for TangoSynthesis. We have even connected with another group in Tunbridge Wells, and Graham is now regularly teaching a class there, with Nathalie, on Monday evenings.

The coming year will bring us many new challenges. We already know that our Sevenoaks venue for the X-Tango Neolongas will be closed for refurbishment at some point in the year and that we will have to relocate to somewhere new (we have dates booked through to May, but after that we have no idea where we will be). But that won’t be the only challenge, I’m sure. We had no idea at the start of 2018 that by now we would only be teaching tango, so I’m not even going to try to guess what 2019 will bring.

Whatever the future holds though, this coming year will be the year of dancing. This club would be nothing without you, the dancers, and we want to make it the best for you that we can.

See you next year on the dance floor!


Posted by: Graham   Permalink: link   Keywords: Review  

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