with Graham and Nathalie
We've got an app! Yes, that's right, you can now get TangoSynthesis directly on your iPhone without having to use a web browser or fiddle around with bookmarks. But why? What was the point of putting together an app, when I could publish all the same information on the website?
Firstly and most importantly, it's easier. If you want to check out the diary before heading to a class to see if anything has changed or what the theme of the week's classes might be, then it's a lot quicker and easier to open up an app and see what's going on than it is to open a web browser, find the bookmark you need or remember the URL, navigate the site menus, and eventually find the information you were after. An app is quicker to open on your phone than a web browser like Safari, and it loads the pages faster too.
But the other key reason for launching an app is reach. More and more people now are turning away from using web pages or email to keep in touch with clubs and businesses they like, and looking for apps to do the job instead. People like the immediacy of an app, the sense of being connected to something by a dedicated single-use route that will always take them to the latest information and the most recent posts. This is particularly noticeable in younger users in the 18-35 age range, with that group overwhelmingly turning away from multi-use platforms such as websites and even Facebook.
So I made an app!
It's in its early stages at the moment, so if there is something you would like to see included that I've missed then let me know and I'll see what I can do. It is only available for iPhone at the moment, with a version that's compatible with the iPad coming early next year. Unfortunately an Android version isn't planned at the moment as I have no-one to develop it, but I'll let you know if that changes.
For now though, if you have an iPhone you can find it in the app store. Just search for TangoSynthesis and download it for free.
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